Responsive Marketing
In our practice, we help companies create compelling, measurable marketing campaigns that drive high value customers & revenue.
We specialize in creating digital & mobile marketing campaigns that deliver results, landing pages that convert, efficient conversion funnels, and ultimately new customers & revenue.
Responsive Marketing
In our practice, we help companies create compelling, measurable marketing campaigns that drive high value customers & revenue.
We specialize in creating digital & mobile marketing campaigns that deliver results, landing pages that convert, efficient conversion funnels, and ultimately new customers & revenue.
We handle both strategy & execution, because the devil's in the details when it comes to direct response marketing. We pride ourselves in having expertise across all digital & mobile marketing channels, including SEM, Web & Mobile Display Advertising, Social Media Marketing, Affiliate Marketing Programs, and Partner Marketing. We also have in-depth knowledge and expertise mining customer insights through consumer research. We know direct response media, as well as how to uncover key customer insights to ensure we are driving the right message, to the right audience, at the right time.
Rachel Lazar, Principal
With over 20 years of experience in marketing, Rachel's expertise comes from places like Amazon.com, RealNetworks, and DoubleDown Interactive. She has focused her entire career on understanding the customer, driving action, being maniacally focused on the metrics, and constantly optimizing her efforts for improved efficiency & growth.
Rachel works with an incredibly talented team of seasoned marketers, social media experts, and designers who all share her passion for delivering new customers & revenue for their clients.
Cooper is a seasoned marketing professional with a distinct focus on B2B paid social media, adept in crafting impactful strategies for both paid and organic content. His expertise spans across prominent platforms including LinkedIn, Meta, Reddit, and Twitter. Cooper is driven by a desire to exceed client objectives, and is dedicated to implementing innovative digital media solutions.
Nate has over 25 years of Amazon, eCommerce and business technology experience with an expertise in Amazon operations. Nate built his own successful eCommerce businesses as a top 1 percent seller on Amazon and now helps manufacturers with a growth mindset do the same.
Rachel has over 25 years in marketing, Amazon and eCommerce, as well as an MBA focused in marketing. Focused on Amazon eCommerce, Rachel leads advertising, marketing and account management for profitable long-term sales growth for her clients.
Molly brings a well-rounded and diverse marketing background, with over 15 years of search engine optimization experience. Her experience across diverse markets and industries, combined with her adaptability to ever-changing marketing trends, fuels her commitment to delivering strategies that drive real results.
Allison Gifford is a seasoned paid social strategist with over 15 years of experience driving performance across Meta, TikTok, Pinterest, LinkedIn, and more. She specializes in developing data-driven social strategies that deliver measurable results for clients. Known for optimizing paid social budgets and boosting ROI, Allison blends sharp analytics with creative execution to craft campaigns that align with business goals and audience behavior.
With nearly a decade of experience in digital marketing, Jill is a seasoned expert in paid search marketing, specializing in both lead generation and ecommerce. Jill is adept at optimizing campaigns to drive targeted traffic, increase conversions, and maximize ROI for clients. She has a proven track record of developing and executing successful campaigns that drive both leads and sales, leveraging data-driven insights to make informed decisions.
A digital advertising and media veteran with over 25 years experience across clients and agencies such as Nike, Best Buy, Nordstrom, aQuantive, Publicis, and Microsoft. Erika has extensive expertise maximizing ROAS for clients and ensuring best practices are leveraged across every ad placement. A true performance marketer at heart, she ensures that every ad dollar placed returns the best results for her clients.
With 17 years of experience in eCommerce space, Leszek brings in an expertise in both strategic planning and execution. As a former Amazonian building self-service ad products for 3rd party sellers, Leszek currently focuses on clients' Amazon business and marketing efforts there.
Leszek holds an MBA from Darden School of Business at University of Virginia and BS in Finance from Missouri State University.
Amy has 20 years experience in communications, product management and project management. While working in the high tech, non-profit and media industries she gained experience working in both nimble start-ups up to huge multi-national organizations. Having worked in numerous cross-functional project management roles, she is savvy at finding ways to help businesses improve their processes and communications.
With 11+ years of experience with technology startups and marketing leadership, Courtney has focused on forging profitable new paths, including transforming innovative ideas into exponential growth. Courtney is a big picture strategist that is able to connect-the-dots and excel in propelling growth through unique and creative digital marketing strategies.
areas of expertise
areas of expertise
clients
clients
“We brought the Lazar Marketing team in to optimize and scale our digital marketing campaigns, as well as to act as our testing arm as we looked to expand into new marketing channels. It’s been over a year now and we have thoroughly enjoyed working with the team, collaborating to scale the business, and seeing the lasting impact. We consider the team a seamless extension to our internal group.”
“The Lazar team has been a valuable partner as we grow our business. They’ve introduced us to new marketing channels and increased our reach exponentially. Their patience, professionalism, and ability to pivot when budgets drop have been key to our success.”